Which of the following is not one of the Four Principles of the ALTA Code of Ethics?

The choice regarding developing marketing strategies is not one of the Four Principles of the ALTA Code of Ethics. The principles outlined in the code focus on the fundamental values and responsibilities that an academic language therapist must uphold in their practice. These include maintaining professional communication with students, which emphasizes the importance of clear and respectful interactions that support student learning, and maintaining integrity in practice, which underscores the necessity of ethical behavior and honesty in all professional dealings. Additionally, a commitment to the profession reflects the dedication to continual growth, adherence to ethical guidelines, and the overall advancement of the field. While marketing strategies may be relevant for promoting services, they do not pertain to the core ethical principles that govern professional conduct in the therapy field.